Bail Bond Confessions Blog

Things to do and things done | July 18, 2009

I spent a good portion of yesterday picking up my 1st run of business cards and doing research in the law library at our local university.  I found a book that attorneys pay to be in that lists their information.  It’s like Who’s Who of attorneys and it is organized by state/city!  This was an awesome find for me and I was able to compile a list of about two dozen attorneys and build brief profiles of each of them.  I’m going to take this information and use it for sales leads.

At the same time, however, I decided to hold off on the campaign until I have professional stationary, thank you cards, letterhead, etc printed up.  If I’m going to differentiate myself on the basis of professionalism, it doesn’t make sense to have the hodge-podge off-the-shelf stuff.  So right now I’m targeting the first week of November as the start of my campaign.  That will give me time to ease into the business and learn my way around the paperwork and courthouses.

I’m looking forward to the PBUS convention so I can check out various software packages and credit card processors.  I need to have a decent database management system and the ability to accept credit cards, right from the start.

-bbc

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